For those who are eager to venture a bit deeper into the phenomenal results and lifestyle an online business can provide, this article will focus on the invisible and usually not-seen subtleties for why a high-ticket business becomes successful and why in the remaining 97% of cases, entrepreneurs fail in setting up such a life-changing vehicle.
A lot can be learned online and almost all the necessary knowledge for success is available today. Often times for free. But this is not where the bottleneck exists. What really ends up discouraging and often times burning out entrepreneurs is the time it takes to learn everything and truly understand the order of how to implement the given pieces.
Understanding why the different puzzles work the way they do can take decades and numerous trial and error scenarios of setting up a business with the resulting end outcome of yet another failure.
Now, don´t get me wrong. Failing can be healthy and absolutely pave the way for your success. But if you have a deadline for when you´d like to enter the promised land of success and almost unlimited revenue, other tactics will be necessary than just learning.
First of all, you have to make sure you learn the right things and not the 98% of knowledge you don´t need to spend time on learning when it comes to building a successful high-end brand. Wasted time and energy is one of the worst nightmares of an entrepreneur.
Everyone I know would be eager to pay large sums of money for a higher ROI on their daily efforts. So, let´s get to the nuts and bolts of how that is done in this relation.
First, of all a high-ticket business is built on high-value propositions that resonates with what the chosen target markets associations for what a high-ticket brand looks like for them.
Any and all values can be conveyed in a picture or a photo. Remember “a picture says more than a thousand words”?… So, the graphic expression and brand identity´s energy and ability to convey the high quality of services which the high-ticket consumer wants and are looking for – is crucial.
As a business owner, you need to weave in your three most important personal values that resonates with the highest impact and effect when it comes to telling your story and reasons for why your solutions work, in such a way that everything becomes clear and heartfelt when presenting anything you create – to your audience.
Making sure these values are interweaved in everything you do businesswise are what creates that special and unique sense of quality, and firm, grand stability a successful high-ticket brand radiates.
This means that the secrets lie in everything you DON´T say. Or in other words – what you say “between the lines”. It is ALWAYS what you make your audience FEEL that gives them the reasons to do trusted business with you.
A high-ticket brand OWNS itself. It is based on years and years of studies and proven success frameworks which represents best practices for how to get from A to B in the most time – and energy efficient way possible.
Nothing is left to chance here. High values and guidance for similar habits should be one of the most important cornerstones of such a venture. Service, client and customer handling should be aimed towards the absolute flawless.
Another thing that characterizes a high-ticket brand is its ability to “attract” the right clients and consumers without making much noise in the advertising world. For comparison, how many Mercedes ads have you seen?… Clients and end consumers just KNOW what they get when getting in contact with any high-end brand elements, ambassadors or entrepreneurs.
In short, that special feeling is being conveyed through the non-verbal elements.
Now, to be able to know exactly how to convey the values your high-end target market is looking for, you need to know how they think. What uplifts them. What turns them on. What gets their undivided attention. And most of all – how to tell these stories in one powerful image, short video segment or sentence.
These are some of the subtleties you would need to really think about when creating your coming high-ticket brand. Now, when aiming outside of the box, most of the time we humans are not able to see the things that are not visible from where we stand.
So, to summon up – here are 5 powerful hints:
This means we have to change perception, standpoint – or vantage point. In most cases this requires a set of fresh eyes that looks at your business from the outside and not from the inside. It is the values and best practices that needs to come from your deepest and highest inner world.
If you feel this article has sparked a couple of aha-moments, feel free to grant it your most appreciated reactions, comments or likes and if you feel this content could help a special soul you know who needs to hear this – sharing is always caring.
And finally, feel free in getting in touch for any questions, more elaborate explanations, speaking engagements and a deeper understanding of what would make the above-mentioned subtleties work in presenting your own, unique high-ticket brand.
